hi, i’m tim li! growing up, my dad who worked as a lighting designer has always challenged me to question why things were designed the way they were. i was curious about objects and how they were used, influenced by my interest in anthropology and human behavior.
as a designer, i love immersing myself in the learning, taking insights from culture and history to reimagine opportunities. from ideation to the final outcome, i craft a visual story that fuses aesthetics, graphics and emotion. i strongly believe that my role as a designer is to create thoughtful, well-built objects that reflect today and last tomorrow.