Junnak (Simon) Choi

As a Designer, I connect research, ideation, refinement in order to create products that transform the ordinary into captivating realities. A multidisciplinary approach allows me to envision experiences that merge innovation and human connection and create a comprehensive end-to-end journey. I want to create products that not only fix problems but also make people think, "I wish I designed this!!” or "I never knew I needed this until now." In my unwavering pursuit to transcend the ordinary, I believe extraordinary should  be the new reality.