Zijing (Bob) Guo

As an Industrial Designer, I love to be at the intersection of engineering and creativity, with the user as my top priority. Diving into the research and experience, I observe, I test, I engage, discovering how people interact with a product and what can be improved. Developing concepts that blend UX, manufacturing and mechanics, I design hard goods that are not only possible, but impactful. From A to Z, design for me is about building relationships, translating ideas, finding the connection between engineering and people.