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Tatiana Khoury

MS in Environmental Design - 2 yr Furniture and Fixture — Graduate Spatial Experience Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Fiona Blankenship

Mexico City

Mexico City is home to beautiful architecture, nature and celebration. Rooted in Aztec history, the city is a heart of culture and exploration. From museums, to floating gardens and fresh tortillas, there is always something for everyone in Mexico City! The goal of this project was to rebrand Mexico City to attract people to visit the historical city and move away from any associations people may currently have with the city.
Learning Outcomes:
I learned that it is much harder to appeal to such a large audience and really capture the essence of a city, which can hold so many meanings vs branding a company. I learned a lot about organization and persistence in always improving every part of the rebrand every week. I learned how to apply a system through many applications. Lastly, I learned about the effectiveness of incorporating a second language into branding. To appeal to those who live there and those visiting.
The idea here is that there would be statues all over the city made with different Mexican Tiles. To encourage people to explore the city and find the different statues!