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Olivia Brett

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Faculty:
Gerardo Herrera

Offshore Guitars

Offshore guitars is a company that turns plastic ocean trash into electric guitar bodies. The company is built upon my own experiences as both a guitarist and as an environmentalist who has always been passionate about ocean wellness. The brand will offer a range of different instruments, from beginner guitars to custom built art pieces. Offshore is also community centered, and focuses on providing accessible instruments and educational resources.
Learning Outcomes:
I have a background in both art/design and entrepreneurship, so I have had the opportunity to rebrand existing companies, and to create my own company. However, this is the first project that has brought together both practices. Diving into the business side of this branding project has been challenging, but rewarding - and I am excited to see how Offshore develops over the next few weeks.
Offshore Business Board
Offshore Branding Board
Offshore Brand in Action
Offshore Promotional Poster/Ad
Offshore Brand Video: https://public.3.basecamp.com/p/jdiMb6gFMK2Qp3kNZSP7UavE
Full Process Book: https://public.3.basecamp.com/p/Vg7ME96wR9LpLUcJwq59DLJU
Offshore Pitch Deck