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Jia Liu

BFA in Graphics — Graphic Design
Course:
GPKG-252 Package Design 2: Brand Systems
Faculty:
Jessica Deseo

ECOS & PET

ECOS is a household cleaning brand made in the USA, known for its pure and environmentally friendly cleaning formulas. I have chosen ECOS' pet care product line, aligning with the brand philosophy of "Lifelong Company" By combining concepts of "environmental sustainability," I have rebranded it as a new, high-end pet care sub-brand called "ECOS&PET."
Learning Outcomes:
I've gained valuable insights into environmental conservation, sustainable materials, and the intricacies of developing a comprehensive packaging and branding system. While I'm still in the process of learning, my understanding continues to grow.
Project Website:
https://jialiu.design/ecos-pet