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Yining Xie

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Faculty:
Safir Bellali

NFT Metaverse Fashion Show Designed for Vivienne Westwood X Roblox

In TDS-326A Intro to Digital Creation, I created a metaverse fashion show focusing on ecology, sustainability, and brand elevation. Avatars engage with NFT fashion products in Roblox Outlook, featuring Vivienne Westwood skins. Explore settings like Waste Punk Scene, Vivienne Westwood Spaceship, Abandoned Mall, and Mutated Plants. Complete tasks, claim NFT rewards, and promote awareness of fashion overconsumption and reducing non-recyclable waste.
Learning Outcomes:
This project has taught me to think about the connection between visual details and brand identity. By considering both the brand's perspective and the user's perspective, I have explored visual presentation methods that satisfy both parties. Through the use of the innovative medium of VR, this project has enhanced brand promotion and provided users with exceptional visual experiences in the virtual world. It has also helped shape brand values and increase brand influence.
Project Website:
https://www.yiningxie.com/vr-nft-fashion-show
Scene Front View
Vivienne Westwood UFO Close Look
Robot NPC Chatting-UI
Roblox NPC Chatting-UI
Mall Close Look
Scene Top View