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Tatiana Khoury

BFA in Graphics — Graphic Design
Course:
252 Package Design 2: Branding Systems
Faculty:
Jessica Deseo

ECOS | Household Cleaning | Branding and Packaging Design

ECOS creates eco-conscious cleaning products that are powered by plants and help reduce environmental impact. The brand is inspired by the clean and healthy living in Greece. I created packaging that was plastic free to reflect the value of their products into their packaging. I enjoyed utilizing my research skills to learn about the history of the founder which inspired my design solution.
Project Website:
https://www.tatianakhoury.com/work/ecos
My concept was growth in gradation. Utilizing gradients to represent how natural ingredients can not only provide an effective clean but create a change in our environment.
The visual system is created to inspire people to grow and change the way they clean. Through gradients and patterns created from the logo which emphasize the infinite cycle of using nature to our advantage!
The hero item is the ceramic dish soap dispenser which allows consumers to invest in a sustainable way to do their dishes. This eliminates the need for plastic soap bottles and is refillable!
My proposal is to have the new ECOS products be refillable. For example, consumers can keep their soap dispenser and purchase a box of tablets to refill their containers.
Logo
Logo