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Raphaela Carvalho Moraes

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
562 Graduate Packaging Design 1
Faculty:
Daniel Hoy

Milo | Dog Wellness Product Line

Project develoned for Graduate Packaging 01. Milo is a fictional PetSmart sub-brand offering breed-specific products for doas well-being. From eye-care kits for Poodles to fur-care kits for Pomeranians and soothing sprays for Schnauzers, we address genetic predispositions with ease. Our user-friendly, on-trend, and convenient products contain natural ingredients. Meet Milo our friendly dachshund mascot, representing our energetic, bold, and environmentally conscious brand.

Learning Outcomes:

For this project, Dan walked us through all the basics and foundations of packaging so we could develop our brands. We learned about materials and their specific uses, such as when to use them, for what products, food-safe materials and environmental-friendly and recyclable materials. We also learned about mandatory copy, position, brand copy, brand development. Our options were to make a kit or a product line, but I took the extra challenge to add mini-kits to my product line.

Through the years, humans have been selective breeding, which caused "breed predisposition" for certain diseases. A “Breed Predisposition” is defined here as “an increased risk for a condition in a breed, which may or not be an inherited disease”. In there, I saw an opportunity to create a product line focused on the prevention of diseases specific for some breeds.
Milo is a line of products developed for dogs, focused on breed-specific health concerns to promote wellness and comfort, developed with natural ingredients and to be sold in-store. The products are targeted to breeds that are prone to health issues if the owners don't do preventive care.
Milo is the mascot of the brand, an energetic and friendly Daschund. Daschunds are a breed that are prone to back problems and joint fragility. For the products, I decided to create an allergy spray for Schnauzers, that are prone to skin rashes; a detangling kit for Pomeranians, that are prone to knots and matting; and a tear stain remover kit for Poodles, that are prone to stains around the eyes caused by their tears and can cause infections. Each product has its own reffill.
This is the Schnauzer itch soothing spray. All the products are made of natural extracts and are environment friendly, being design to be durable, convenient and comfortable to the dog.
3D simulation of the entire line, created using Cinema4D and Adobe Dimension. Color-corrected in photoshop.
Pomeranian long-hair detangling kit. Comes with a comb, a spray, a refill and a brush.
Poodle tear stain removing kit. It comes with a solution, a refill and a comb (not shown in this 3D simulation).
Refills 3D simulation.
Product line display in-class during finals.
Actual photo of the Poodle kit.
Actual photo of the Schnauzer spray and its refill.
Actual photo of the Pomeranian kit.
Final products real mock-ups. Here, you can see the brush that is also included in the poodle kit.