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Elton Tinoco

Graphic Design
Course:
203 Sequential Design 1
Faculty:
Elaine Alderette

Hydro Flask Logo Sequence

Style-frames and a Mood Study was created to help design a Logo [Reveal] Sequence for the brand Hydro Flask®. As an expansion of their brand image, the vision for Hydro Flask® takes inspiration from the simplicity of winter sports. Snowboarding was chosen to help set the stage in an icy environment as a metaphor for what their “go-anywhere” products do.
Learning Outcomes:
I learned how to create Style-frames, Mood Studies, and a Logo [Reveal] Sequence. I learned about the fundamentals of visual story construction and the most visually dynamic way to frame a story by use of nested layers in photoshop. I also learned a lot about transitions in Narrative Storytelling such as 'match-cuts', 'wipes', and 'montages'.