Arc (WIP)

Arc’Teryx extension brand is a hospitality space in Whistler Blackcomb Canada, dedicated to the idea of slowing down and being immersed in the activity you are set out to be partaking in. Anything outside of that activity is not a distraction but working with you to enhance the experience. It is a hands on experience with intentional design choices. The idea of location, adventure, and navigation is strongly emphasized with the logo and the squares acting as a gps ping.