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Elliana Lee

BFA in Graphic Design — Graphic Design
Course:
PRD-442 Package Design 2: Brand Systems
Faculty:
Andrew Gibbs

Town Square

Town Square reimagines Walmart’s private label, Great Value as a sustainable yet affordable brand. The new brand starts a dialogue about sustainability, creates a lively, educational environment, and establishes itself as a lifestyle, beyond just the brand.
Learning Outcomes:
Through this project, I learned to develop a sustainable and implementable packaging structure for a large, existing brand. I also relied heavily on research, direct feedback from customers, and user interviews serve as the foundation for a design campaign. While working on this project, I learned how to model + render (solidworks & keyshot).