Graduates
Back to Projects

Rhys Benham

Master of Design in Brand Design and Strategy — Brand Design & Strategy

Talalay Tennis

Talalay Tennis, a premier tennis academy. This project showcases the advertising video & brand style guide I designed. The video, I wrote, directed, & coordinated a team of videographers, voice actors, & on-screen talent. From conceptualizing the script to editing the final video, I oversaw all aspects of production, ensuring a seamless portrayal of the academy's ethos & offerings. The guide shows the core logo, variations, color palette, typefaces, apparel, car wrap design, mood board & more
Learning Outcomes:
Through this project, I learned my capacity for holistic brand creation, the significance of client relationships, and my adaptability in diverse roles, from design to video production. I gained confidence in leadership and found joy in crafting compelling narratives through design. This project unveiled my potential and passion for brand design and strategy and creative direction.
Project Website:
https://rabenham.myportfolio.com/talalay-tennis