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Brand Elements Poster
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My colors tell a story of local nature both big and small
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Graduates
Gabriella Escobar
MFA in Graphic Design - 2 Yr Path — Graduate Graphic DesignCourse:
601 Graduate Studio 3
Faculty:
Gerardo Herrera
Santa Barbara Zoo: Bringing the Zoo back to Our Roots
The Santa Barbara Zoo faces challenges amid a shift in community values. This new identity seeks to reconnect with its roots, promote outdoor engagement, and emphasize conservation through education for all.
Learning Outcomes:
This was my first time working on a rebrand/identity project and it is still very much in progress. I am learning about establishing color palettes, selecting photography, creating illustrations, etc. into a cohesive identity system. I am also learning to consider the identity outside just a graphics space. From packaging to spatial, motion, and audio I am working to establish a new skill set.