Head In The Clouds, or HITC, is an annual music festival organized by 88rising. The line-ups feature musical artists across the Asian diaspora. This booklet uses image and typography to rebrand an existing system to effectively communicate information to the audience with a fresh and modern take.
Learning Outcomes:
I learned how to maintain consistency in the book's theme and concept, how to compose large amounts of text, and how to apply a system identity across different types of prints and media.