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Greta Long

MFA in Graphic Design - 3 Yr Path — Graduate Graphic Design
Course:
611L Graduate Thesis 1: Portfolio Lab

Personal Branding | WIP

In the process of developing my personal brand, I not only try to convey my love of minimal, yet sophisticated design, but also the laidback / informal aspects of my personality. I am a lover of subtle typographic detail, which is portrayed in my lockup of my first and last name. My shortform logo happens to be the way that I sign emails with those who I have established a relationship with, hence the use of a single “-g” for short form.
Learning Outcomes:
The next stage of my personal brand development will entail the incorporation of color into my system. Color is, perhaps, my most favorite principle / formal characteristic of design to work with, and I’m excited to see the ways in which that can help communicate more of my personality. Translating my 'about me' statement into visual characteristics is a major learning outcome of this assignment.