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Rhys Benham

Master of Design in Brand Design and Strategy — Brand Design & Strategy

MomoCon

Since 2017, I've been a vital part of MomoCon, contributing to its success each year. As a graphic designer and strategist, I handle pre-event graphics, advertising videos and marketing to promote this unique event. In Atlanta, I oversee on-site backstage operations, managing a skilled social media team.
Learning Outcomes:
My MomoCon experience has been enriching. Leveraging brand strategy skills from the MDes program at ArtCenter, I've enhanced graphic design, marketing strategies, and leading a social media team has enhanced my leadership and teamwork abilities. I've developed a comprehensive understanding of the project lifecycle, improved my adaptability, and expanded my network within the esports community, contributing to my professional growth.