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Julian Rucker

Master of Design in Brand Design and Strategy — Brand Design & Strategy

Beyond the Bet Betian Sportsbook

Betian reshapes sports betting with a tech-savvy, user-centric brand. Our minimalist, engaging design reclaims the thrill of the bet, distinguishing us in a market awash with celebrity-endorsed noise. Betian: pure sports betting dynamism. Value Statement: "Redefining the Game – Where Every Bet is a Front-Row Experience"
Learning Outcomes:
Betian offers a minimalist sportsbook for tech-savvy users seeking pure gameplay. Focused on Asian markets, we prioritize sport and strategy over celebrity, delivering a refined betting experience. Target User: Design-aware, sport-loving individuals in Asia.
Project Website:
https://www.behance.net/gallery/139064861/Betian-Sportsbook-Visual-Identity-Con…