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Lena Jeong

BFA in Graphics — Graphic Design
Course:
GVXD-254 Visual Interaction Design 2: UI/UX
Faculty:
Paula Seo

Ruffin

Ruffin is a multi-functional app meant for dog owners. When taking care of a dog, it comes with a lot of responsibilities. There are daily, monthly, and yearly tasks that you have to keep track of for your furry friend's wellness. With Ruffin — a multi-functional app —dog owners will be able to do a range of things like book appointments, book reservations, keep track of tasks, find dog pals, new locations and more.
Learning Outcomes:
This was the first time I ever fully delved into making an app and designing it. There were many challenges that came with it, such as thinking about the user experience part and learning about designing for others by putting myself in my users' shoes. I thought about ways I can visually translate the identity and the purpose of my app through the design choices I made throughout my app as well (such as color, type choices, overall tone).
Check your home screen to see a schedule of your dog's day. It can be personalized from events to daily tasks. Remind family members or co-takers to do certain tasks — so that you guys never keep your furry friend waiting again.
Find dog specific locations — from dog parks to dog pals. Sort by closest, highest ratest, etc., Read and write reviews and recommend your favorite locations to other people!
Booking appointments with one single click. Don't worry about sending records to your new doctor — Ruffin has all your dogs information stored so that you can easily move records from vet clinic to clinic.
Whether you are a solo dog owner or not – with Ruffin – find nearby dog friends and filter so that you can find the best playdate for your dog!
Chat is just not limited to friends. You can communicate with all dog-related business and friends here.
Find locations based on radius —whenever and wherever you are.
Behind my process and why I decided to create Ruffin for dog owners—dog owners are constantly having to keep track of tasks for their dogs, especially when you own multiple it can get hectic. The demand for the dog industry only continues to grow and as a fellow dog owner myself, I wanted to create an app where it would be functional and useful for fellow dog owners.
Here are a few wireframes pulled to show the beginning development process of my app. Generally, I plotted out the most needed functions of my app, such as navigational and tracking tools, and wireframed my vision for how I imagined it would be most personalized and effective for my hypothetical audience.
These were another set of rounds that I did with developing the design. As shown, there were a lot of changes made with the first two pages, ultimately leading for me to choose on how I can most closely tie back my UI with my branding identity.
To the right shows my different variations for my app logo. Through different app name variations shown as well, the logo shifted along with it. Ultimately, I decided on the final version shown to the left through critique as it tied back to the community aspect of my app.