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Elaine Gong

BFA in Illustration - Motion Illustration — Illustration
Course:
GMOT-403 Sequential Design 3
Faculty:
Ara Devejian

Stop the Shock

As a pet lover, I never want to see any pets in pain. Petco, as one of the largest pet supplies retail stores, is against selling shock collars. I want to create a fun and playful sequence that shows how Petco is aware of the situation and stops the pain, fear and stress for our pets.
Learning Outcomes:
I love finding unique traits in a brand because that’s what distinguishes them from their competitors. This project enhanced my visual storytelling skills and allowed me to explore a new style, which is 3D claymation. I challenged myself to sculpt all the characters and elements. I’m letting my weirdness take over so that, when we see cats getting shocked, we don’t freak out.
Project Website:
https://www.elainegong.com/stop-the-shock