Graduates

Lynnea Jeung

BFA in Graphics — Graphic Design
Course:
GTRA-303 Type 5: Transmedia
Faculty:
Brad Bartlett

Bishop Museum

With Hawaii evolving with tourism and ecological change, Bishop Museum was in the need of an upgrade of identity system that honored its rich history and drew new eyes to visit. With recent funding, a Science Center and Planetarium has been constructed, opening an opportunity for the museum to embrace more science and biology. This dynamic and flexible identity system that can be easily be adapted as the Museum's exhibits and programming changes.
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The wayfinding and signage are integrated into the existing historic architecture. When considering materials, I was paying special attention to the wood texture I used. Koa wood, a unique wood that can only be found in Hawai'i, and has played a significant role in ancient Hawaiian history.
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LŌKAHI: Microcosms of Harmony Since the museum is futurecasting in the development of their science center, I created the first exhibition under Bishop Museum’s new visual identity. This would open in Spring of 2025. My design approach was to highlight the beauty found in intricate patterns of Hawaii’s native shells, plants, and animals. The layout of typography echo the importance of an ecosystem relying on balance. This exhibition is in partnership with the Pacific Center for Molecular Biodiversity (PCMB). The intricate and captivating ecosystems of Hawaiʻi are on display, showcasing their uniqueness and complexity. In this delicate dance of nature, every creature, plant, and living entity plays a vital role in unraveling the tapestry of natural and cultural history. Beginning with the tiniest life forms, these microcosms serve as a symbolic representation of a grander unity across all eight components of the archipelago.
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This collection of posters introduces the eight individual islands of Hawai'i, highlighting the unique history of two selected locations. By presenting these places within their historical context, this visual identity pays homage to the native culture, transcending conventional tourism narratives.
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