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Eunsol Shim

BFA in Graphics — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Simon Johnston

USPS rebranding

Rebranding USPS with their core identity, friends of US. Additionally, the purpose of USPS's rebranding was to modernize their image and specifically appeal to technology and their unique service, voting.
Learning Outcomes:
I learned about the identity system which creates the core of branding.
Project Website:
https://www.youtube.com/watch?v=r2k6ZzXzPA0