Graduates

Jieun Kim

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
562 Graduate Packaging Design 1
Faculty:
Daniel Hoy

her*by Micro-dose Edibles

A cannabis-infused edible brand her*by, founded by a female entrepreneur, offers a range of micro-dose edibles for enhanced functionality and a mild, relaxing experience, with minimal side effects.
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I researched on three cannabis strains: sativa, known for its energizing effects; indica, recognized for its relaxing properties; and hybrid, a blend offering a balance of sativa and indica effects.
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The child-proof mechanism for her*by's packaging is made entirely of paper, making it easily recyclable and eco-friendly. And, the packaging is completely opaque, ensuring that the contents remain discreet and safeguarded from children.
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Because the products are cannabis-infused edibles, all the requirements set by the government department must be met. The most challenging part was implementing a child-proof feature into the paper box packaging.
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The packaging box colors are specified for each of the nine products. All colors used in the packaging designs have passed a contrast checker to ensure visual accessibility by verifying the contrast ratio between the background and text colors.
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her*by's target audience consists of female professionals who lead busy lifestyles, work long hours, and enjoy using cannabis-infused edibles to unwind and relax after work.
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