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Alahna Waters

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-501 Branding Studio 1

Titian - Brand Strategy

For the Fall 2023 term, I worked closely with a group of 2 other MDes students to execute a complete brand strategy development, and brand identity system for a fictional company. This stage was using the brand strategy system we learned in our studio class, to then come up with a well rounded strategy for our company.
Learning Outcomes:
This process had us dig deeper to hone in on our competitive advantages and develop a well rounded strategy for this fictional company. We put into practice the brand framework learned in our branding studio class to come up with values, positioning, purpose, and ambition for our company.