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Julian Rucker

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-563 Brand/Culture/Anthropology

Pirates DGAF!

Crafted an ethnography report for Pirate.com, identifying their target audience and aspirations. It includes audience interviews, analyzing passions, fears, and values. The aim was to bridge the gap between aspirational audiences and direct consumers, aligning with hypotheses on motivations and fears, and proposing a strategy using social media influencers to inspire action.
Learning Outcomes:
Explored Pirate.com, analyzing its market, audience, and subcultures. Developed a hypothesis, charted music production history, and conducted podcast interviews. Learned studio production, interview prep, and empathized with target groups. Mastered trend analysis to uncover consumer niches and devised an influencer strategy to address audience challenges, encouraging action.
Project Website:
https://drive.google.com/file/d/1h4CyjTHYn89Dhljd2ATSDR8GCfic1nrS/view?usp=shar…
The Stereotypical Pirate
Who they think they are. Pirates will miss their rent buying rare vinyls. So we can see where their priorities are.