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Zifei Ding

BFA in Graphic Design — Graphic Design
Course:
GTRA-302 Communication Design 5: Transmedia

Kitten Rescue LA Rebrand

This project aims to evoke a profound sense of hope, joy, and empathy, resonating with both feline enthusiasts and the wider community. It celebrates the heartwarming mission of Kitten Rescue Los Angeles.
Learning Outcomes:
For the first time I tried to draw my own illustrations that fit the brand's characteristics, because during the research phase I realized that there were very few image resources that I could use. And in the process I discovered that illustration is a very efficient way to express a brand-friendly attitude.
Project Website:
https://zifeiding.myportfolio.com/kitten-rescue-la-rebrand-student-work