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Rhys Benham

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-501 Branding Studio 1
Faculty:
Gerardo Herrera

Rhecc Station

Showcasing "Rhecc Station" a collaborative endeavor with two classmates in our MDes program at ArtCenter. We explore our visionary recreational concept, its importance, core brand values, competitor analysis, operational details, and the diverse Martian community it caters to. The video was written, and fully created by me. This project encapsulates our journey from individual ideas to a synergistic creation, reimagining Martian leisure with cutting-edge technology and sociability.
Learning Outcomes:
This project deepened my understanding of teamwork, creativity, and effective communication. It enhanced my strategic thinking, design skills, and adaptability as our initial ideas evolved into a stronger concept. It emphasized innovation, collaboration, and the significance of diverse perspectives for refining our vision. Additionally, I learned valuable leadership skills within our group, further highlighting the importance of inspiring and guiding a team effectively.