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Yining Xie

MFA in Graphic Design - 2 Yr Path — Graduate Graphic Design
Course:
601 Graduate Studio 3
Faculty:
Gerardo Herrera

National Alliance on Mental Illness - Identity Design & Motion Design

xThis project is aimed at rebranding the National Alliance on Mental Illness (NAMI), which is one of the largest mental health support organizations and community in the United States. The project is based on market research in the current mental health sector, analyzing NAMI's development trends. It includes the reconstruction of visual elements such as the logo, fonts, and visual style of images, along with the planning of two corporate social events.
Learning Outcomes:
Learned to understand the marketing of companies in the mental health field through market research, comprehend brand positioning in the market, and shape a brand image that aligns with modern aesthetics.
Project Website:
https://www.yiningxie.com/nami-rebranding-design