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Carrie Ng

BFA in Graphics — Graphic Design
Course:
GTRA-303 Type 5: Transmedia

Coachella

My appreciation for music led me to rebrand for Coachella. The challenge with current Coachella is that they lacked a narrative when competing with up-and-coming music festivals.
Learning Outcomes:
Through research, I learned that this music festival started from a rebellious movement, boycotting Ticketmaster in 1993 by the rock band known as, Pearl Jam. My rebrand explores Coachella’s history to push a rebelliousness narrative, and solve the stereotype of "an influencer only" music festival. Please view my website for full descriptions.
Project Website:
https://www.ngcarrie.com/coachella
The typeface I modified is inspired by the combination of stage scaffolding and the punk era.
My rebrand allows for flexibility in order to appropriately represent the musicians.
I designed an infographic poster for Coachella’s timetable. Leveraging the rebrand's angular identity found within the typeface.
When visitors buy a ticket to Coachella, they will be sent a “weekend package” that includes the entrance wristbands, postcards, stickers, a featured-musician T-shirt, and a limited edition guitar pick.
My biggest take way for this project is learning to direct a project by myself in a short time frame. From research to execution, I was able to complete the project in under 14 weeks. I also learned JavaScript for the site. This unlocks many restrictions when designing interactive sites in the future.