Aum

Aum is a hypothetical hospitality brand for Aveda. In harmony with Aveda's commitment to a holistic wellness philosophy, Aum presents an immersive urban sanctuary where guests can revitalize themselves through sensorial self-care experiences. Aum empowers individuals to embark on a transformative cycle of self-discovery and pause from busy city life. The brand name "Aum" is derived from the sacred syllables of "Om," representing the meditative original vibration and the unity of existence.