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Cindy Chu

BFA in Graphics — Graphic Design
Course:
GTRA-302 Communication Design 5: Transmedia
Faculty:
Roy Tatum

Joy of Cooking

The project aims to modernize and revitalize the iconic “Joy of Cooking” cookbook from 1931. This rebrand not only redesigned the cookbook but also expanded the brand's touchpoints to multiple digital spaces.
Project Website:
https://www.chuscindy.com/joy-of-cooking