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Maggie Morton

BFA in Graphics — Graphic Design
Course:
PRD-312 Package Design 3
Faculty:
Gerardo Herrera

Little Hunter

Little Hunter is a healthy, freeze-dried dog food brand with simple, organic ingredients. The original packaging design was too similar to many pet food brands already out there. Targeting the Gen Z and Millenial demographic, this hypothetical redesign focuses in on using bold typography, custom illustration, color systems and playful copywriting to create a packaging and branding system that rebels against sameness.
Project Website:
https://maggiemorton.me/little-hunter
The logo system was created to be minimal and bold, and play on the concept of how each dog is in fact a Little Hunter. The simplicity of this design allows the logo to work well with various images, illustrations and copy.
The photography style is also bold and straightforward using the colors and showcasing how to best use the products. Dogs and color become the star of the show, honing in on their unique and fun personalities.
The copywriting is straight forward with bold typography that is both eye-catching and highly recognizable. Words like “ARE YOU CHICKEN”, make the brand playful and fun, while also telling the buyer what the product is. It works to leave a smile and a lasting impression on potential buyers.
The illustrations feature different types of dogs that have names and their own stories. I drew each with their personalities in mind. For instance, Ryder is a rebel who loves a good drink. The personification allows the consumer to have a relationship with the brand, while also allowing each package to tell its own story.
The system was created so it can be used across many systems and product types. This includes supplements. The design allows flexibility to allow the brand to expand to diverse sectors in the ever changing pet food market.
The brand can then be applied to other touch points like food trucks dog food bowls, end caps, or other product types that provide marketing and advertising for the brand.