Tails

Tails is a hypothetical sub-brand by Petsmart. While Petsmart keeps its traditional business model. Since Petsmart targets experienced pet owners, Tails focuses on new pet owners and turns them into loyal customers. Tails’ goal is to help both pets and pet parents enjoy the time they spend together with fewer worries. Whenever new pet parents need some help, Tails will be their first and most reliable source of solutions.