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Tatiana Khoury

BFA in Graphics — Graphic Design
Course:
GPRT-102 Communication Design 1: Primer
Faculty:
Guillaume David

Frank Ocean Album Cover

The goal of this project was to create an album cover in the manner of an art movement. I chose New Wave Design and Frank Ocean as my musical artist. The objective was to emulate the style of an artist and make our work look like it was created during that time. I specifically chose Jayme Odgers to emulate because I love how fun and playful his designs are.
Learning Outcomes:
From this project, I learned the importance of research in design and how utilizing analog media can produce interesting visuals. Through my research, I was able to immerse myself in New Wave Design which led me to utilize my own paintings in my album cover to make it look more authentic.
I had a lot of fun creating this album cover and trying to emulate Jayme Odger's style. Throughout my process, I kept feeling inclined to organize the text in a normal manner. However, I had to remind myself that New Wave Design was a reaction to the International Typographic Style, which meant that I should defy a strict grid and follow my instinct to create kinetic energy within my design.
Throughout my research on New Wave Design, I was mostly drawn to the work of Jayme Odgers. Something about the organic look and playfulness of his designs really drew me in. I also wanted to challenge myself to try and create a piece that used physical paintings and digital work together, because I had never done that before.
After my research, I began sketching some ideas that emulated those of Odgers.
First rendition made digitally.
Scans of some paintings I did for this project after receiving feedback. Exploring texture and brush strokes.
Final Rendition after receiving feedback, focusing more on physically painting the background rather than trying to create it in photoshop. Developed a solid color scheme and margins and stuck to them.
Final Mockup