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Tatiana Khoury

BFA in Graphics — Graphic Design
Course:
GMOT-303 Type 5: Motion
Faculty:
Elaine Alderette

Libby | Digital Library | Branding and Motion Design

Libby is a free app that connects to your local library and allows you to access digital books, audiobooks and magazines. The design challenge was to create a visual system that appeals to a demographic of life learners. Through my rebrand, I captured the excitement of reconnecting with the library and reading. This project was meaningful to me because during the process, I personally reconnected with my love of reading.
Project Website:
https://www.tatianakhoury.com/work/libby
I created the tagline “learn anywhere,” to speak to life learners and an active audience with a busy lifestyle. The tone is practical and utilizes simple language to inspire growth and emphasize how easy learning can be with libby.
The curvature of the forms refers to the offerings being digital and the punctuation visualizes the variety of offerings libby has.
I utilized colors that represent the feelings we experience while reading. The colors provide clarity but also excitement and curiosity, just like the stories we read.
I utilized interesting first lines from books and quotes to activate the viewer’s imagination and tease a story in their mind.
The system is extremely flexible to adapt to different titles, genres and promotions. This is an example of how the system can be utilized to promote a specific author. By utilizing a limited color palette and a combination of quotes, teasers and awareness posters.
My proposal is to allow users to leave reviews of books on the app to grow the libby community and share their passion for learning.