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Colette Syed

BFA in Graphic Design — Graphic Design
Course:
GPRT-252 Communication Design 4: Identity Systems
Faculty:
Samantha Jan Fleming

Los Feliz City Rebrand

Through the use of publication, logomarks and merchandise, I was assigned a rebranding campaign for the Los Angeles neighborhood of Los Feliz. The ultimate goal was to create a uniform identity that unites a special part of LA known for its creative eccentricity.
Learning Outcomes:
Inspired by its youthful artist demographic, I went for a playful twist on thick letterforms that radiate joy and an eclectic energy. My color palette is a nod to Los Feliz’s unique architecture, colorful murals and well-curated shops. I explored how a neighborhood’s evolving history and rapidly changing culture is reflected through branding.
Project Website:
https://colettesyed.cargo.site/04-_-los-feliz