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Orlando Li

BFA in Graphics — Graphic Design
Course:
GPRT-402 Advanced Print Studio
Faculty:
Stephen Serrato

LA Auto Show

Captures the look of urban street and race track, using lines and dynamic type setting to create a system that included motorsport-focused sub-brand (AS Event) to deepen connections with the local car culture.
Learning Outcomes:
I learned how to make detailed divisions according to the needs of different target audiences and create special visual systems for each category under the main visual language through colors, images, etc. I tried to create micro-events to strengthen the development of diversity and learned how to integrate independent micro systems with macro systems.
Project Website:
https://zhli.work/los-angeles-auto-show
The shape of the logo reflects three applicable scenarios: daily life, racetrack and underground
3D model of the concept of exhibition expand uses of brand language
Large scale navigation system if more efficient for this brand
Metal laser cut deconstructing the brand concept
Mountain riding is a unique car culture in the LA area. Magazines about local culture deepen the sense of belonging.