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Cole Ferris

BFA in Graphics — Graphic Design
Course:
662 Graduate Packaging Design 2: Brand Systems
Faculty:
Ania Borysiewicz

Crest Redesign

A sensory packaging experience for Crest dental products that improves the ease and functionality of everyday use, while therapeutically reconnecting the user to the enjoyment of self-care, bringing peace and satisfaction to the monotonous tasks of oral care. Inspired by satisfaction, whether it be through the appreciation of tactile experiences and invigorating textures, or the enjoyment found in things that cleverly maximize efficiency of use and the tidiness of organization.
Learning Outcomes:
From this project I learned much about creating a cohesive redesign for a larger, very well-known company that improves and innovates the product and modernizes the branding through the packaging experience specifically, and creating a strong concept to guide all the branding and form development. I also learned how to model and create photo-realistic product mock-up render as well as got my own resin 3D-printer and learned how to 3D print and slice my models with Lychee at home.
Project Website:
https://coleferris.com/crest-rebrand
I developed a wordmark that modernizes the brand and reconnects it to the values of a younger demographic. The subtle destruction of the typeface within the “S” and the sharp edges I created on the interior shoulder of the “R” help communicate the modern and technologically advanced feeling that the improved functionality of the packaging creates.
Mouthwash with Measuring Cap
Whitening Strips
Toothpaste
The packaging focuses on both functionality and providing a sensory experience to evoke the theruapuetic practice of self-care to you dental care routine. I used the technique of adding a grid of small bumps to different parts of the packaing forms to create this tactile quality as well as provide grip or function where needed.
To create the prototypes I modeled my packaging forms in Cinema 4D, then 3D-printed and hand painted my models fully at home using a resin 3D-printer I purchased. I then printed the graphics as dry transfers and applied them to the painted models.