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Michelle Chen

Master of Design in Interaction Design — Graduate Interaction Design
Course:
650 Capstone
Faculty:
Julian Scaff

The Future of Social Streaming

The entertainment industry is moving from passive to interactive experiences. Streaming, especially music and video, often serves as background activity, while gaming is more engaging. Less than 50% of US Gen Z watched TV in the past 30 days, showing a shift towards personalized and interactive entertainment over traditional passive consumption.
Learning Outcomes:
Through research, ideation, and prototyping, I am proposing a social engagement application to augment the current streaming experience. StreamNow revolutionizes streaming into an adventure with exciting daily challenges to unlock exclusive content, personalized creation tools, and the power to shape your favorite shows.