Graduates

Santiago Riera

BS in Product Design — Product Design
Course:
309 Design Lab 1: Branding Strategies
Faculty:
James Chu

BeoReef

BeoReef is an underwater speaker designed to help in coral regeneration by projecting the sound of a healthy reef along the ocean floor to attract various species and help in the ecosystems conservation. Made by Bang and Olufsen, this project also explores branding and the commercial aspect of creating a product such as this, with ocean inspired home speakers that fund the BeoReef project for coral regeneration while bringing awareness to the problem.
Learning Outcomes:
Creating an out of the box product for an established brand was a big challenge but also the main learning outcome when it comes to branding, the main focus of this class.
Image
Image
Image
Image
Image
Image