This visual identity celebrates OCMA's rich history and vibrant present. OCMA was founded in the 1960s by 13 visionary women, and my system features fine, detailed line works draw inspiration from this pioneering feminine legacy. The gradient colors reflect the hues of Orange County sunsets, capturing the essence of our skies. This effort aims to establish a distinct tone of voice within the region's museum landscape, setting OCMA apart from established institutions.
Learning Outcomes:
Brand identity, exhibition, spatial, web, and print design.