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Stella Chen

BFA in Illustration - Motion Illustration — Illustration
Course:
GMOT-303 Type 5: Motion

Evernote

This is a rebranding of Evernote to emphasize its evolution into a comprehensive professional tool, highlighting enhanced features for productivity and collaboration.
Learning Outcomes:
I focused on distinguishing Evernote from its competitors by emphasizing its transition to a professional and collaborative platform. My choices included developing a cohesive visual identity and a brand voice that underscores professionalism, ease of use, and innovation. This was my first comprehensive identity system incorporating my UI/UX skills. I developed skills in aligning brand voice with user expectations.
Project Website:
https://stellachen.info/evernote