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Jacqueline Huang

BFA in Illustration - Motion Illustration — Illustration
Course:
303 Type 5 Motion

Reddit

Reddit is a social media platform and online community where users can post, share, and discuss content across various interest-based forums called subreddits. My rebrand strategy includes implementing a unique visual design, expanding professional networking subreddits, integrating cross-platform collaborations, and strengthening the community while keeping the freedom of diverse topics.
Learning Outcomes:
Designing a customized typeface for a rebrand was a first for me. Through this process, I discovered that a custom-designed typeface can significantly enhance a brand's unique identity, setting Reddit apart from other social media platforms.
Project Website:
https://jacquelinehuang.info/portfolio-2/reddit
The taglines revolve around the "from me to you" concept, emphasizing Reddit as a personalized feed that caters to individual user preferences.
I created a primary custom typeface based on the architecture of the logo.
Brand elements and textures in the identity posters highlight the boldness and uniqueness of the brand. I utilized my custom typeface throughout these posters to reinforce the brand's distinctive visual identity.
Content posters promote various aspects and features of the brand such as community, new features, live events, educational content, and hashtag trends.
The goal of outdoor mockups is to spread brand awareness on a larger physical scale in big cities and other appropriate environments that correspond with the core aspects of Reddit.