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Rhys Benham

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-571 Branding Futures
Faculty:
James Chu

Eden

The Eden Project is dedicated to reconnecting people with nature, providing immersive experiences that tap into a fundamental human need for tranquility and renewal. Its purpose is to bring the calming, restorative power of natural environments to modern life, helping individuals find balance and serenity amidst their busy, urban routines. The project is grounded in the theme of rediscovering our core humanity through a deep connection with the natural world.
Learning Outcomes:
Working on the Eden project with Studio Sahreen highlighted the importance of interdisciplinary collaboration in futures thinking. We learned how to blend diverse perspectives to craft innovative solutions that address fundamental human needs. The project emphasized the value of teamwork in generating creative ideas and refining concepts that foster a deeper connection with nature and promote overall well-being.