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Alahna Waters

Master of Design in Brand Design and Strategy — Brand Design & Strategy
Course:
GBDS-551 Branding Studio 2

Ancestry Rebrand

This project aimed to fundamentally rebrand and reimagine the identity of Ancestry. The goal was to elevate Ancestry beyond genetic analysis, transforming it into a cultural research hub that empowers users to explore their heritage using cutting-edge AI technology. We sought to create a platform where users feel a profound sense of pride and trust in sharing their stories and celebrating their families' cultures.
Learning Outcomes:
With this rebranding project I had the opportunity to lean into the future trends and opportunities, and ultimately design based around ever changing technology. The challenge with this task was finding a way to make this brand more intriguing for younger individuals while also trying to maintain its current users.
Project Website:
https://www.alahnawaters.com/design/ancestry