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Elliana Lee

BFA in Graphic Design — Graphic Design
Course:
GPRT-153 Type 2: Structure
Faculty:
River Jukes-Hudson

Typographic Structures

Each week, I was given less parameters to work with the same set of text. The goal was to design 15 variations of the cover of a journal called “Contemporary Architecture.” I then narrowed down and revised 5 of the fifteen original designs with stronger and clearer intentions.
Learning Outcomes:
By loosening the parameter (additional weight, additional size, etc) each week, I was able to hone in on the role that an additional type size, weight, color, or other elements played.
section 1 progress overview (one size, one weight)
section 2 progress overview (one size, two weights)
section 3 progress overview (two sizes, one weight)
section 4 progress overview (any size/weights, using rules/lines)
section 5 progress overview (any size/weights, using reversed out types/blocks)
section 6 progress overview (existing designs with color)
section 7 progress overview (experimental)
section 8 progress overview (using images)
brainstorm sketch for section 1
brainstorm sketch for section 2
brainstorm sketch for section 3
brainstorm sketch for section 4
brainstorm sketch for section 5 The sections that followed section 5 had less to do with careful planning, and more with unintentional, or "happy accidents. Therefore, I worked digitally and planned less.
final cover
section 1 divider
.
section 2 divider
section 3 divider
section 4 divider
section 5 divider
section 6 divider
section 7 divider
section 8 divider