Graduates Select DepartmentBrand Design & StrategyCreative DirectionEntertainment DesignFilmFine ArtFurniture, Lighting and FixturesGraduate ArtGraduate FilmGraduate Graphic DesignGraduate Interaction DesignGraduate Spatial Experience DesignGraphic DesignIllustrationIndustrial DesignInteraction DesignMedia Design PracticesPhotography and ImagingProduct DesignSpatial Experience DesignTransportation DesignTransportation Systems and Design Back to Projects James Joo BS in Product Design — Product Design INSOMNIAC Discover the nighttime street basketball culture of New York to design high-performance basketball shoes to dominate the court. Project Website: https://www.jooessential.com/home Image Image Image Image Image Image