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Rebecca Lazo

BFA in Illustration - Illustration Design — Illustration
Course:
453 Portfolio Design Lab

The Los Angeles Flower Market

The purpose of this project was to create graphics and merchandise for the Los Angeles Flower Market. Merchandise for this project included stickers, tote bags, and a mural design. The flower market has a longstanding history within the community and reflects the vibrant culture of LA. Each asset of this project encapsulates the identity of the LA community through bright colors, expressive linework, and botanical elements.
Learning Outcomes:
Through this project, I gained the experience of developing a brand's identity and logo. While creating the physical merchandise, I learned about fabric printing processes and how to prepare files for color separation.