Toyota 98/2

The Toyota 98/2 Concept is a brand and lineup study from my internship at Toyota Calty Design Research in 2023. This concept features two vehicles from two sub-brands under Toyota: a hyper cost-efficient Kinto commuter tool designed to meet the needs of the 98th percentile, and a hyper-luxury Lexus land-yacht aimed at attracting the top 2 percentile buyers. They represent the lowest and highest ends of a future Toyota lineup, covering the majority of the consumer automotive landscape.