Gu Energy Labs Rebrand

Gu Energy Labs develops sports nutrition for endurance athletes. Although they were the first to market, their current identity and packaging has caused them to blend-in with the rest of the market. These products work and enable athletes to conquer unimaginable feats but they are only halfway there. Inspired by activewear fashion and brands that have created a culture of its own, the new Gu identity embodies the aspirations and outstanding abilities of its team, their customers.